SaaS means Software as a Service. If you got to a website, create an account, and then pay $X per month or year to use it; I probably count that as a SaaS product. Examples are Salesforce, Mailchimp, Github, Basecamp, Zapier, Dropbox Pro, Flickr Pro, Intercom.
SaaS is a great business because customers pay a recurring amount, have low marginal costs, and there's no inventory or physical product to ship.
Most projects I've built since 2009 have been SaaS products. I also am a partner in my own SaaS product, dripemails.com.
Marketing Automation software products
My three latest projects are all marketing automation products:
Key success factors in building a marketing automation tools are
- Email integration— scheduling and sending emails with templates
- Analytics collection and reporting dashboard
- CRM (like Salesforce) integration
- Twilio (SMS and calls) integration
Custom Chrome Extensions— one of the exciting things I’m building is a Chrome Extension for a client. The Chrome extension will make it easy for salespeople using the product to use it while they surf the web prospecting, or are in gmail, or are in SalesForce.
Are you doing a marketing automation product?
Get in touch! I'm able to handle everything on the CTO side of the business all the way down to the coding and development.