Launch a SAAS business to 10 paying customers in 3 months
Are you on the cusp of creating a SAAS? I take software startups, build a sales strategy with you, code the software and help you find (and sell) the first 10 customers.
Creating a software business is hard and expensive. It's a long slog and eats up a lot of investment capital.
What I'm trying to do is shorten the time and reduce the investment to getting your first 10 customers.
The way I do this is I'm both a sales consultant and a software consultant in one package.
My secret sauce is that I have years of experience in each field, which is rare. Few salespeople have deep software development experience; most software developers are fearful of sales.
Through working with josh and listening to his vast experience in a rapid build process, I have no doubt that we are where we are due to his leadership and tactical abilities... Ecos loves Josh Crews
Josh is super-productive and very reliable. I trust him for any software project.
Josh has been a fast, reliable developer for us building LoLo
My name is Josh Crews.
I've spent 9 years building SAAS apps as a software consultant. Most of those apps were amazing as software, but failures as companies.
A study of 3,200 tech startups-- 92% of them could not be found three years later.
What is missing?
There is a lie at the heart of the startup success mythology-- "build it and they will come."
That's not true. Maybe it's true 2 out of 100 times.
Successful software businesses start with marketing and paying customers first, and work backwards to building a solution for the customers expensive problem.
And the best marketing for a new product company is demos, demos, demos, sales, sales, sales, outreach, outreach, outreach, calling, calling, calling, emailing, emailing, emailing. Calling. Outreach. Sales.
Sales and outreach is the best marketing for a new product because:
- It's free. Stalk ideal customers online, email them, call them, tweet them, get a meeting. "Normal" startup marking (Content marketing, click funnels, facebook ads, social media marketing) are ALL GREAT, but they take money and time.
- The feedback loop / product validation is much faster doing demos.
Before the nine years of software consulting, I did door-to-door sales for six summers for the Southwestern Company. I cold called to find customers 80 hours a week all summer.
What is the process like:
- Plan sales/outreach strategy
- What is the ideal customer profile for this product?
- What is the "expensive pain" that this product solves?
- Generate a list of 100 real people in your ideal customer profile (prospect list)
- Begin talking to 10 of them immediately, before building the product
- Interview ideal customers in exchange for "Early Access"
- Begin building a software product that real customers would pay for (did I mention I'm a software developer?)
- Continue reaching out to prospect list, booking meetings, doing demos
- Add more features to product
- Repeat, repeat until 10 paying customers
Is your startup or startup idea a good fit for me?
Marks of a good match:
- It's a software product (because I'm a software developer)
- It's delivered via a website the customer logs in to (like a Trello, or Salesforce) (because I build web apps, not mobile apps or desktop apps)
- B2B Product. The SAAS is sold to business users. If you product is for consumers, sales isn't a good marketing channel, and my strength is sales.
- You are in Nashville (because I am, and want to focus my business on Nashville founders)
- You are open to me taking a major role in your initial sales and marketing strategy and efforts
Here's what I think you should do
Book a 20 minute call with me to discuss where you are in building your business.